As of the 27th October, there are over 317 million users on Twitter. Trying to stand out among the crowd is extremely difficult for growing sports clubs and without an existing fan base, it can certainly take some time.
So, we are here to help you maximise your social media presence through the use of Twitter’s ‘hashtag’ system.
The system allows for users to chat about a specific subject such as #football, with fans able to click on the hashtag and see all tweets that have included it in the body. Predominantly, clubs have their own Twitter hashtag which often relates to the clubs abbreviation or nickname, such as #MCFC (Manchester City) or #YNWA (Liverpool). So, the first thing you should do is coin one for your club. Devise a suitable hashtag and push content and social media to fans through the system, allowing for your audience to find news and discussions quick and easy.
1.Devise a suitable hashtag and push content and social media to fans through the system, allowing for your audience to find news and discussions quick and easy.
2. Secondly, it is important that you push content through popular hashtags relating to your clubs sport. For example, for a football club an obvious choice would be using the hashtag #Football. Similar hashtags obviously include #RugbyLeague, #NBA etc.
3. Next, use hashtags to connect with the league that your club currently plays in. In the Premier League, for example, clubs often interact with the official pages of the league and can use hashtags such as #PL or #PremierLeague. If your club is playing in non-league for example, an obvious choice would be to use the #NonLeague hashtag to maximise your reach. One popular hashtag relating to a league at the moment is the #NonLeagueChallenge in which clubs can enter a competition for the best celebration and should they record and send it in using the hashtag, they could win £10,000 to use how they feel fit. You can find more here.
4. Use your hashtag for competitions or voting. Should you choose to allow fans to vote for their man of the match for example, you can ask them to tweet their pick using the hashtag #MOTM with your clubs abbreviation on the end or #ManOfTheMatch to allow for interaction with fans as well as discussion and a little bit of exposure that comes with it.
These simple tips will allow for you to get the most of the tools at your disposal when using social media. Social media is key to any football club, and maximising your exposure can only help grow your club.